Cherry Birch is the Founder and CEO of Financial Training Australia (FTA). A Chartered Accountant and former Partner in a London firm, Cherry has over 25 years’ international experience in the financial services sector and in consulting.Inspired in her role as a senior Finance tutor at Sundridge Park Management Development Centre in the UK, she followed with 4-years in Malaysia, where she established her reputation in South East Asia, delivering financial training across 10 different countries. Moving to Australia in 1999 she set up her own consultancy in 2003. Since then, she was an associate with the Australian Institute of Management (AIM) for almost 10 years and has built a reputation as Australia’s leading financial trainer with Corporates, Universities, Healthcare Providers and Lawyers.In demand, her services are now called upon by clients in the USA, Dubai and Singapore.As a recovering accountant, Cherry confidently engages and relates with C-suite clients, finance teams and those from operational backgrounds.Financial Training Australia’s FUNdamentals of Finance programs were born out of frustration. Cherry came to realise that every day in business, staff are asked to make sometimes critical decisions that can impact on the profitability of the business. The issue is that most staff are not accountants, yet their role dictates that they make financial decisions.
The power of Financial Training Australia’s programs is the delivery method. Using colour, form and a hands-on approach, non-finance people find it easier to make connections between abstract financial concepts and how their decisions impact on the company’s bottom line.
Cherry has truly mastered the art of putting FUN into finance training. Head over here to read some testimonials from clients.